How to Grow on TikTok (And How I Went Viral… 4 Times)

12 Tips to Make Your TikTok Video Go Viral

Everyone from crafters and makeup artists to home cooks and pet owners have joined the TikTok bandwagon to reach their audience. Thanks to the platform, more people from all over the world are gaining viral success today, this includes TikTok for business.

But the increasing popularity of this social media channel has led to a sudden spurt in competition. This means you have to be truly unique to stand out from the rest and produce trending videos.

Wondering how to go viral on Tiktok? Here are some tips that can help.

1. Limit Your Video Length Video

Digital consumers today have very limited attention spans. Eight seconds, to be exact. TikTok has successfully capitalized on this trend. The average watch time for videos on the platform is 15 seconds. So, the shorter your TikTok videos the better. This can be a challenge when you start using the platform, but as you produce content try to share your message in a few seconds.

2. Promote Content on Other Social Media Platforms

Thanks to TikTok’s huge popularity, the trend of short videos has caught on all over social media. Today, Facebook, Instagram and even YouTube are promoting short video content. By cross-promoting your TikTok video content on other social media channels you can increase your reach and improve your chances of going viral.

3. Post Regularly

If you want to go viral on TikTok, you need to post frequently. Successful TikTokers use this social media platform consistently to create and share quality video content. That’s because the TikTok algorithm favors content creators who can bring traffic to the site.

You don’t have to post new content every hour. Just try to maintain a schedule so users can find your content and have reasons to check new videos you post.

4. Keep Up with the Latest Trends

TikTok is by and large a trend driven tool. So, it’s extremely important to understand the trends. The way TikTok algorithm works makes it easy for users to follow and leverage trends.

You should check out TikTok’s Discover page where you will be able to see trending videos in your niche. This can include anything from trending music, trending song, trending audio, trending sounds or trending cooking videos. This will help you spot the new trend and use it for your content.

5. Use Relevant Hashtags

Hashtags help videos improve their rankings. That’s why, it’s important to avoid generic hashtags and use relevant ones that can boost your video’s visibility. If you’re trying to decode how to go viral on TikTok, a detailed hashtag analysis will be on top of your agenda.

Read More: how to get verified on TikTok

6. Encourage Interaction

Like any other social networking site, TikTok provides a platform for not just content creation but also interaction. This is especially important when you are trying to gain followers. Try to respond to the comments you receive on your videos.

You can also provide a prompt to allow users to Stitch or Duet a response video to boost interaction.

7. Collaborate with Other Content Creators

A simple yet effective way to expand your base and reach target audience is by collaborating with existing popular accounts. You can start by liking and commenting on videos posted by influencers who are part of the same niche. Engage with these popular accounts and explore opportunities to co-create content that can boost your profile.

8. Leverage the Duet Feature

The duet feature lets you create videos that respond to other users’ content. This video side by side feature is unique to TikTok. As a content producer, you can also encourage users to reply to your videos by enabling the feature option.

9. Focus on Storytelling

You may have all the tools to create great videos and yet your content may not get popular because of poor storytelling. Users will keep coming back for your videos as long as you have a compelling story to tell. And you can break down the story in different parts or videos. For example, if you want to show difficult Yoga poses, you can create a couple of videos each capturing a new pose to engage your audience.

10. Add Compelling CTAs

If you don’t want to be a one viral wonder, you need to make sure TikTok users keep coming back to your account. That’s why, it’s important to add strong CTAs that can excite viewers and prompt them to look for your next video. Something as simple as Follow me for daily tips can be highly effective in engaging the audience.

11. Find the Right Time to Post Content

Posting content at the right time is another way to ensure your video gets attention. But what’s the right time to post content? That depends on your audience and the time they most actively watch videos on TikTok. For example, if your larger audience has a day job and uses TikTok after work, you may benefit from publishing your videos in the evening.

There are social media scheduling tools that can help you plan your posts in advance.

See Also: 6 Ideas To Keep Small Business Marketing And Social Media Going

Read More: how to put a link in your tiktok bio

12. Use Your Own Audio

Your own audio can help you connect more closely with your followers. This is also smart because TikTok algorithms pick up on words, which can boost your video ranking on the app.

When including same audio, include your own spin to make your videos more interesting. For this, you can use humor and wit to get your message across.

11.Be relatable, aspirational, or hateable ?

If your video is one of these three things, you will inevitably get people commenting on it. 

@splorin.lauren I just really love ending videos this way ♬ Bella ciao – HUGEL Remix Extended – El Profesor

Video

6. Post at the Right Time

Aside from posting frequently, doing so at the right time is also important. After all, going viral means getting as many eyes on your TikTok video as possible, which means you should be posting when the majority of your target audience is active on TikTok. 

You want your post to be published during peak usage hours as that’s when you’re most likely to get views. According to Influencer Marketing Hub, which analyzed over 100,000 TikTok posts, there are several time slots throughout the day that can result in high engagement rates.

Best times to post on TikTok Influencer Marketing
Best times to post on TikTok Influencer Marketing Hub

In particular, Tuesdays at 9 AM, Thursdays at 12 PM, and Fridays at 5 AM are the three best times to post on TikTok as the content published during these hours tends to generate higher engagement. 

However, keep in mind while these are great guidelines to go by, the best time for you to post will ultimately depend on factors like your niche market, your target audience’s location, and when they’re most likely to be browsing through TikTok.

3. How To Use The Latest Trends To Your Advantage

Remember the #runawayaurora trend and how every creator hopped on it? That’s exactly what you need to do to go viral. Leveraging trends can get you the eyeballs you need to get rolling on TikTok. 

Hopping on the trend train saves you the time and effort you’d have spent thinking of original content. While there’s no harm in creating an original concept, without a really high watch time percentage and engagement, there’s a less chance you’ll make it to the FYP if the content you create is not what people are looking for. 

There are two types of trends you can leverage. One is specific to your niche, like maybe something related to football or food but these types of niches have very specific audiences which may limit your views. On the other hand, using broader trends might help you reach a wider audience. Broader trends can be used by anyone as they don’t cater to a specific audience like the ‘Bezos I – Bo Burnham’ trend we’ve covered below.

The question now is, how can you spot these trends and jump on them quickly? You can do this by screening through the discover page where you will find trending sounds, hashtags and challenges. You can also follow the top trending creators as they’re the first to jump on the latest trends. We did a little bit of legwork and have covered comprehensive, actionable ways in which you can find current TikTok trends

Trends have a shelf life of about 5 – 7 days. During this period you need to identify a trend that works for you and keep using it. You need to know that there is no TikTok authority that will judge how many times you use the same trend. The algorithm judges your TikToks post by post. 

Using a trend that works for you repeatedly can help you go viral. For instance, @elinameng used the #runawayaurora trend multiple times for best results.

Spend at least 15 - 20 minutes on the FYP and keep

Spend at least 15 – 20 minutes on the FYP and keep a close eye on sounds and hashtags that show up repeatedly. You don’t need to jump on every trend that is out there but be consistent and explore them fully.

6. How To Sustain Your Viral Posts

Now that you have all the necessary tools and info to go viral on TikTok, what do you do next? How do you sustain that push? Remember what we said about TikTok wanting its users to spend more time on the app? That’s what you need to focus on. 

Post regularly and be consistent. You can also supplement the video that went viral by going live at least 1-2 times a week. Thank your viewers or do a follow up video. Ideally, you can also repost the viral video to see if it can get you even more views than the last time.

While reposting, keep in mind that the repost needs to be 72 hours apart from the original post. You can also tweak the description, modify hashtags, post at a different time and see which areas you can improve on. 

When your videos do well and go viral, respond to all the comments. You can also reply to comments with another video. For example, a creator account, @igreatnessss replied to a comment by @ashymoostashii with a video.

10. Keep Your Videos Short

Another way to increase the chances of your TikTok content going viral is to keep your videos short.

Over the years, consumers’ attention spans have been shortening. In fact, some studies even claim that our attention spans are now even shorter than a goldfish’s

When TikTok first launched, users were only able to publish videos up to 15 seconds long. Over the years, it’s added 60-second and three-minute options, and more recently, ten-minute long videos.

Despite this, TikTok users seem to still prefer bite-sized videos, and experts recommend creating videos of nine to 15 seconds for maximum impact.

This may be difficult to achieve, especially if you’re new to the platform and have been publishing primarily on YouTube. But fret not, inspirations are aplenty on TikTok. Simply look at what the top TikTok influencers are doing and how they craft their viral videos. 

5. Pay attention to hashtags trends

Of course, you’ve worked with Instagram and its Search page. There are common hashtags at the top of the Instagram Search page, each of which displays related images. TikTok hashtags are similar to Instagram hashtags, and you can see common hashtags related to ideas and challenges on the TikTok Search page. Make sure to observe the hashtags, as there are many topics for users to consider.

TikTok identifies very popular hashtags with graphic design at the top of the page to show how important they are. If you have a new idea in your videos, try to choose your hashtags very creatively and engaging to get users’ attention. Keep in mind that the more practical the hashtags you choose, the more you will have chance to be widely seen by the others. It is also a key point in getting TikTok famous.

15.Reply to all your comments

The more comments on a video, the more likely it is to go viral. This works especially well if you can engage with commenters and get them to continue commenting on your video. However, if you have a video that is going viral on TikTok and you are replying to comments, don’t go too fast or you’ll get blocked. I was blocked from commenting on any videos for more than 24 hours when I replied to comments too quickly and this became very frustrating since I love my haters and wanted to reply to them ?

 8.  Use common background genres o n TikTok  

TikTok users often use the comedy, art, and music genres to make their videos. Try to use these background genres in your content production, as they will be very useful for increasing your audience. If you have a business and you want to promote it through TikTok, you can somehow attribute your goods or services to one of these genres and create hashtags or related challenges.

Hack 4: Record your audio

As basic as it may sound, this one can go a long way. Nothing screams authenticity than having your voiceover on the video you filmed, and you can still use a trending song in the background *wink wink*.

7. …Or Create Your Own!

Let your creativity shine and dream up your own viral challenge. Whether you’re an individual content creator or a brand, TikTok offers any user an equal shot at going viral with the right challenge.

Chipotle smashed all sorts of social media marketing records, giving us all a lesson in how it should be done!

Their viral #GuacDance challenge campaign created for “National Avocado Day” scored more than 250,000 responses and 430 million video views in just 6 days!

And this success didn’t just stay on the platform either. Real-world metrics proved that the promotion translated into more sales in their restaurants on National Avocado Day.

What TikTok FYP captions should I use?

Captions on your TikTok videos should be short, include related hashtags, and encourage engagement (likes, comments, and shares) from other TikTok users.

Why You Should Optimize Your Content for the TikTok FYP

The TikTok For You page showcases the best content from around the platform. It’s also where users go to discover new content. It’s simple: if you want users to find your business or content, you need to be in the mix. 

To further enhance your chances of getting your content on TikTok’s FYP, you can optimize your content to get more views and followers. 

That’s why many consider the TikTok FYP as the ‘holy grail’ of success on the app. After all, it means you’ve created a piece of content that resonates with your audience, and it’s attracting attention. 

The algorithm picks this up and recognizes your content’s quality above all the other videos on the app.

What this means for business owners and influencers:

  • Followers and Monetization: By landing on the TikTok FYP, you could gain followers faster and get closer to the 10k goal. Once you hit that milestone, you can start making money from your videos with the TikTok Creator Fund.
  • Sponsorships, Thought Leadership, and Sales: Once the algorithm starts pushing out your video to a broader audience, you might start getting more recognition as a master of your niche. This can lead to paid sponsorships or more sales in your business.
  • Platform Growth: Ever heard the saying, “it takes a platform to grow a platform?” Once you’ve struck TikTok gold, you can use the attention to redirect traffic back to your other platforms like Instagram or YouTube and start growing your community across the board.
  • Free Exposure: If you usually get 100 views per TikTok, an FYP feature could push that to tens of thousands. It’s incredible exposure you can leverage without spending a dime on ads.

In addition, you can reach your target market, share your messaging and use it for relationship building. 

Conclusion

The key to going viral on TikTok is to understand your audience, keep up on the latest trends, create engaging content, and use the right hashtags.

With so many millions of users across the world on a platform that is only going to keep growing and innovating, TikTok offers marketers and content creators new ways to grow and innovate as well.

Don’t sleep on TikTok and be sure to get your best content out there ASAP!

About the author:

Jan Sørup is a videographer and

About the author: Jan Sørup is a videographer and photographer from Denmark. He’s the owner of filmdaft.com and of the Danish company Apertura, which produces video content for big companies in Denmark and Scandinavia. Jan has a background in music, has drawn webcomics, and is a former lecturer at the University of Copenhagen.

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