How to go VIRAL on TikTok- 6 Tips to Get a Million Views!

Surrender to the TikTok aesthetic

According to Horowitz, this is probably the most difficult thing for brands to do, especially bigger, well-established ones.

“It’s not just counterintuitive, it can be terrifying,” he says. But on a platform like TikTok, authenticity is key. So that style guide that has worked so well for establishing your brand’s look and identity in TV commercials or on the glossier Instagram feed? Set that aside. High production values will look out of place and awkward on TikTok, Horowitz says, noting, “They’re going to look like a brand doesn’t get it.”

3. Use The Duet Feature

Capitalize on the success of an already-popular video by utilizing the Duet feature to add your own spin on things. TikTok’s Duet feature allows content creators to post their video side-by-side with another user’s video.

Popular TV chef Gordon Ramsay has mastered the art of the Duet video with his hilarious reactions to trending cooking videos.

The strategy behind these reaction videos is brilliant, as it has allowed Ramsay to be the master of his own unique TikTok series.

These simple short videos rack up millions of views apiece and have even led to the creation of his own trending hashtag: #ramsayreacts.

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3. Hop on Trending Audios

TikTok is huge on audios. The entire library of music and sound clips available to creators alone is a testament to how much they value audio in their videos.

When looking through your For You page for what’s

When looking through your For You page for what’s trending, you may want to consider paying close attention to the music, sounds, and songs used in the videos you come across. 

Incorporating them into your TikTok content can take you one step closer to virality. That’s because the platform’s algorithm actively recommends videos containing trending audios to other creators who have previously engaged with the audio, making a great way to increase your reach!

Here’s the best part: TikTok makes it extremely easy for creators to jump on trending audio clips. All you have to do is select any TikTok video with the audio, tap on the name of the clip used (usually located below the post’s caption and next to a musical note icon), and you’ll see an option to “use this sound.”

Hack 5: Post frequently consistently

As the saying goes when it comes to working, “Consistency is key”, which applies to TikTok as well. I mean, it is the job of many people out there. And if you want it to be yours as well, post frequently and consistently.

3. Record your own audio

Listen, we all know that our phones and apps have the power to hear what we’re saying, and make decisions (ie show us ads) based on that audio. TikTok wants to show your content to the right audience, and will use all the tools you give it to learn what your video is about, and show it to the proper people. You can do this in your caption or hashtags, which I’ll address later, but by using a voiceover on your video, you’re giving them significantly more keywords and information on what your video is about for them to be able to show your content to the right audience.

11. Start Strong

With shortening attention spans and most TikTok videos lasting mere seconds, you’ll need to have a strong start to your videos to grab viewers’ attention. There’s simply no time for a lengthy intro before getting to the main point of your video.

The hook needs to be established in the very first few seconds—if not frames. Research has shown that videos that start with powerful emotions lead to a 1.7-times higher six-second view rate than those opening with more neutral expressions.

7. …Or Create Your Own!

Let your creativity shine and dream up your own viral challenge. Whether you’re an individual content creator or a brand, TikTok offers any user an equal shot at going viral with the right challenge.

Chipotle smashed all sorts of social media marketing records, giving us all a lesson in how it should be done!

Their viral #GuacDance challenge campaign created for “National Avocado Day” scored more than 250,000 responses and 430 million video views in just 6 days!

And this success didn’t just stay on the platform either. Real-world metrics proved that the promotion translated into more sales in their restaurants on National Avocado Day.

What will go viral on TikTok?

The best thing about TikTok is almost any better video can go viral. While most teenagers look for fun dance videos, most people in other demographics are using the app to watch all kinds of content. This may include videos on cleaning, cooking, petting or painting where creators share tips and more.

17.Dont stick to a niche right away

On TikTok, anything can go viral (even a video of cutting an avocado) and if you niche down too early, you’re pigeonholing yourself into one audience on TikTok. I’d suggest making a variety of content when you start out, playing around with different formats and topics. When you figure out what people like to see, and what you like to make, then double down on that! Even after that, you can continue to try new types of content, and see what works.

7. BONUS: How to get featured on the For You Page

To go viral on TikTok, a majority of your views need to come from new users on the For You Page as it indicates that a newer, much larger audience is viewing your video. The traffic you get from the For You Page needs to be higher than your personal profile or following. You can get this data by clicking on the 3 dots on the bottom right of a video and selecting “analytics”. 

If you see that the traffic from the For You Page

If you see that the traffic from the For You Page is low, there might be a few reasons for that. Let’s take a look at what they are and how you can fix them. 

– Not Hitting The Right Metrics 

The content you’re creating isn’t hitting the average watch time or the completion rate required to feature on the FYP. Usually when users start seeing a drop in their numbers, they begin posting more videos a day but that’s not a valid solution as you may end up creating lower quality content that lacks the required structure to be picked up by the TikTok algorithm. 

– Limitation On Your Profile 

In case of a violation of guidelines or T&Cs set by TikTok, there could be a limitation on your profile. For instance, if you mass delete 5-10 videos at the same time or delete a video that is seeing traction, repurposing branded, copyrighted content like sports highlights or if your TikTok is getting mass reported. 

TikTok is quite clear about its copyright rules and if you’re in violation of those rules, your content could be removed, your account could get suspended or even worse, terminated.

- Having a Restricted Element In Your Video 

– Having a Restricted Element In Your Video 

A restricted element could be anything from a banned hashtag to a copyrighted audio where your video will be muted and not promoted or using a keyword that TikTok does not promote. For instance, using a word like “suicide” will make TikTok restrict your videos. Similarly, anything that promotes violence or bullying will not be pushed. 

These are the top 3 reasons why you might not show up on the For You Page. Instead of just looking at 1 video, take a look at your past 5-10 videos and check if your numbers are consistently low on all. If the numbers are consistent, here’s how you can fix it: 

A. Recreate Your Top Performing Videos

Go to your profile and see the kind of content that has worked for you in the past. Identify what in that video made it go viral or get higher views than the rest of your video and recreate that. You need to identify what has worked for you, be it a trend, a sound, a feature – you need to push more content like it. COMMENT

Creator @yssadelara creates quick sketches with plot twists using similar elements with similarcharacters that have worked for her in the past.

B. Posting At The Right Time

B. Posting At The Right Time

Posting at the right time can make the world of a difference. Let’s say your content is specifically created for teenagers. Posting it at 8 am will not make sense as your audience is probably asleep. Identifying the right time is crucial to getting your content on the FYP. 

If your target audience is broader, these are the best times to post 

Do not post back to back or else your video might

Do not post back to back or else your video might not feature on the FYP. 

C. Stick To One Niche

Do not try to diversify your content too much. Stick to one niche or one idea that works for you. Let’s say you post different types of content across different niches and one of them goes viral and you get a ton of followers. 

But keep in mind that those followers only came because of that one video you created and when you don’t follow it up with something similar, you will see a decrease in your engagement as you aren’t posting content that got you those followers in the first place. 

Experimentation is necessary and you have to explore other options but don’t stray too far from your niche.

While Creator @FTBL is all about football, they don’t mind experimenting with their content while still keeping a large part of it about football.

Step 2. Editing your TikTok

Now that you’ve got your video recorded, it’s time to get it ready to publish. Read on for our top editing tips and tricks for TikTok videos.

Editing tips for a viral TikTok video

You can easily increase your chances of going viral and getting on the For You page when you edit your video to be more aesthetically pleasing. Here are our top editing tips for viral TikTok videos:

  • Use vibrant filters. There are tons of TikTok filters that will make your video look brighter and more colorful, which can keep viewers’ eyes on the screen longer.
  • Add text to your video that describes what your content is about.
  • Use the text-to-speech effect to create a voice-over.
  • Use transitions to jump between video clips.

Now we’ll go over how to use some more advanced editing tools in TikTok videos.

How to add your own sound to a TikTok

Here’s how to add your own sound to a TikTok:

  1. Open the TikTok app.
  2. Press the + button at the bottom-center of the screen.
  3. Record your video without adding an additional sound.
  4. Add any filters, effects, stickers, or text.
  5. Press the Next button.
  6. Write your caption and fill out any other details.
  7. Press Post.

Recording a video without adding a sound will automatically make your sound the only audio on the video. You can then tap on your video’s sound to save it to your Favorites. Now, when you create future videos, you can find the sound in your Favorites to reuse it.

How to talk over a sound on TikTok

Sometimes you need your voice to be heard over an existing sound. Here’s how to talk over a sound on a TikTok Video:

  1. Open your TikTok app.
  2. Press the + button at the bottom-center of the screen.
  3. Record your video without adding an additional sound.
  4. When your video is complete, press the Sound button at the bottom-left of the screen.
  5. Search for the sound you wish to use by looking it up in the search bar.
  6. Tap the sound and press the red checkmark to add it to your video.
  7. Press the Volume button at the right of the screen.
  8. Turn the volume for the “Added sound” down and the “Original sound” up. Adjust until you reach the volumes you desire.
  9. Add any filters, effects, stickers, or text.
  10. Press the Next button.
  11. Write your caption and fill out any other details.
  12. Press Post.

How do you start a song halfway through a TikTok?

We’re sorry to tell you, you can’t. At this time, there is no way to start a song halfway through a TikTok recording video.

How to use transitions on TikTok

Here’s how to add a transition to your TikTok video:

  1. Open the TikTok app.
  2. Press the + button at the bottom-center of the screen.
  3. Record the video as you normally would.
  4. Press the Effects button at the bottom-left of the screen.
  5. Press Transition at the bottom of the screen.
  6. Select the transition you wish to use. You can use multiple transitions in the same video.
  7. Press the Save button at the top-right of the screen.
  8. Add any other filters, effects, stickers, or text.
  9. Press the Next button.
  10. Write your caption and fill out any other details.
  11. Press Post.

How to add text to a TikTok video at different times

In many cases, the use of text overlays can make or break a TikTok video. Here’s how to add text at different times throughout your video:

  1. Open the TikTok app.
  2. Press the + button at the bottom-center of the screen.
  3. Record the video as you normally would.
  4. Press the Text button at the bottom-center of the screen.
  5. Type the text, then choose your font and color.
  6. Press Done at the top-right of the screen.
  7. Tap the text and select “Set duration.”
  8. Use the tool to select when you want the text to appear and for how long.
  9. Press the checkmark icon at the bottom-right of the screen when you’re finished.
  10. Add any other filters, effects, stickers, or text.
  11. Press the Next button.
  12. Write your caption and fill out any other details.
  13. Press Post.

6. Offer a challenge on TikTok

Many of the most popular videos on TikTok went viral with the contagious effects of starting a creative challenge. There are many themes and ideas on TikTok to pose a challenge: from lip reading to showing an engaging comedy theme. These challenges are very funny, and they encourage other people to participate.

If you have a talent for comedy, then you can make a video your own idea and convince others to make videos about it; In this case your video will be very popular, because others will both take part in your challenge and promote your hashtag and will be encouraged to use your idea.

Closing thoughts

Okay, I know that it sounds like a lot of pressure. But it doesn’t have to be. TikTok was created to be fun and playful.

If you want to improve your TikTok skills, consider learning the basics of Filmmaking. Here you will learn everything you need, to improve your film and video making skills.

Do you have what it takes to go viral on TikTok?

Again, making your video trend on TikTok doesn’t have to be a pipe dream.

Testing the tips above can set your videos up for greater reach. There’s a reason why so many brands on TikTok stick to these best practices.

Still trying to navigate TikTok? Want to learn more about what “success” looks like with short-form video? We’ve got you covered!

Check out our guide to TikTok for business for more insights and inspiration to scale your TikTok presence.

9. Reborn viral contents on other platforms into TikTok 

For example, you see a very popular video on YouTube that has been seen a million times in a short time. If its idea matches your own, you can make your video more awesome by adding some parts of the YouTube video at the beginning or even in the middle of your own. It may convince users that your idea is extracted from a viral content and it increases the chance to be widely seen again. Don’t forget to have a user friendly video editor by the way! 🙂 

5. How To Use Keywords

Along with the TikTok algorithm, you also need to take advantage of keywords. TikTok is becoming highly searchable. You can easily find the content you are looking for from the Discover page. Say you’re an artist. By simply typing art or painting in Discover, you can access dozens of creators or videos by artists, some of which may be trending or viral already.

If you’re wondering how to go viral on TikTok usin

If you’re wondering how to go viral on TikTok using keywords, the answer is simple- A majority of people search TikTok using hashtags. Hence, including your keywords in your hashtags, description and text/speech is the fastest way to get discovered.To get a more in-depth understanding of how you can utilize hashtags to grow on TikTok, check out this video by TikTok expert Joseph Todd

How Does the TikTok Algorithm Work in 2022?

Knowing that the TikTok algorithm is a complex system, there are multiple factors that influence how your content is served to users. The main things that the TikTok algorithm evaluates are user activity, video subject matter, location and language, audio, and “Not Interested” feedback.

Let's break them down:

1. User Activity

The more engagements and views a TikTok video receives, the more likely it will be served to larger audiences. Positive indicators include:

  • Likes

  • Comments

  • Shares

  • Completions and re-watches

2. Subject Matter (Video Information)

TikTok is great at categorizing content based on user interests, so subject matter is an important factor when it comes to reach potential on the app.

TikTok determines subject matter from:

  • Caption keywords

  • Sounds

  • Hashtags

  • Effects

  • Content (i.e video transcripts)

3. Location and Language

The algorithm recognizes a user's device settings (including location and language) when deciding who may be interested in a video. These include:

  • Posting location

  • Language preferences

  • Type of mobile device

4. Audio

When a video includes a trending sound or song, the algorithm will use this to categorize your content and serve it to relevant audiences.

Tapping into trending audio is a great way to reach new audiences, as the algorithm will serve your video to people who have already engaged with the trend.

5. "Not Interested" Feedback

The TikTok algorithm is always trying to serve high-interest videos to every user, and it uses previous activity to determine this:

  • Videos you've marked as "Not Interested"

  • Users you've hidden

  • Videos you skip through

Each of these factors is individually weighed by TikTok’s recommendation system (with some indicators being more important than others), which means each For You page is completely unique.

Factors That Do Not Influence the TikTok Algorithm

There are a few factors that do not influence how the TikTok algorithm ranks your content. These include:

  • Follower count

  • Whether you've had previous high-performing videos

This means that even if you only have a handful of followers, or have never posted to TikTok before, there’s still an opportunity for your video to go viral. Hooray!

Take your TikTok strategy to the next level. Plan, schedule, and auto-publish your TikTok videos in advance with LaterSign up today for free.

Stay consistent and be patient

And now for some hard truth: There’s no surefire way to go viral—even for experts like those at Movers+Shakers.

“Everybody wants that one-hit wonder,” Horowitz says. “‘How do I go viral this week?’ You don’t! You can’t control that.”

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