How much does tiktok pay in 2022? (Per view and Follower)

How Much Does Tiktok Pay For Followers And Views?

TikTok has not (officially) announced what they pay creators, and the amount varies from person to person. However, influencers who have used TikTok’s recently launched Creator Fund claim that they earn between 2 and 4 cents per thousand views.

Read that again, 2-4 cents per thousand views.

Don’t worry; we’ve done the math for y

Don’t worry; we’ve done the math for you. If your video got 500,000 views, you would only make $20. 

So how do TikTok creators earn money?

Produce Consistent Content

You will also want to set up a consistent pattern so that your audience knows what to expect. There’s little point in being a “one hit wonder.” If people know to expect a specific type of video for you each Tuesday and Friday, they will begin to expect it and return to TikTok on those days to watch your latest video. They are also more likely to tell their friends about you, widening your audience further.

You might consider adding short “slice of life”-type videos between your main videos. This helps your audience know and understand you better. Alternatively, you might make Vlogs alongside your more niche-specific ones.

Ideally, you want all your niche-themed videos to have the same look and feel about them – you want to create your own style. This is true even if you are simply making lip-sync videos. Quite a few of the top TikTokers began making lip-synch videos, but the types of songs they chose, and the way they made the videos made them identifiably theirs.

If you’re uploading non-music videos, you want them to tell a story in your voice and style. You could have similar segments in each video or similarly shoot each video.


How Much Do TikTokers Make?

Top TikTok stars landing brand deals with prestigious marketers, including Ralph Lauren, MAC, and NARS. The biggest challenge a brand has initiated on TikTok is from Walmart’s #dealdropchallenge. The most successful TikTokers are based in the USA – with Charli D’Amelio, Loren Gray, and Zach King taking the top spots. Mainstream celebrities like Will Smith, who boasts over 12.5 million TikTok followers are making up to six figures per brand deal. From 2017 to 2020, TikTok has seen a growth of nearly 200 million new users. The company has various products in place to facilitate these brand deals, including the ability for some creators to make their videos shop…

Perfect Your Profile

One of the most essential sections of TikTok is your profile. This is your “page” where you can establish your identity. You want your profile to appear attractive to your intended audience.

Your profile needs to highlight your identity as a creator. It needs to show your intended audience why they should subscribe to your page.

Your profile will be where you make your first impression to many people, so you want it to stand out from the crowd.

If you are beginning from scratch, you have the chance to create the perfect username. You want it to be easy for people to say and spell, and preferably relevant to you and your niche. Ideally, you should have the same username on all your social profiles, so your TikTok fans will know when they have found your YouTube, Twitch, and Instagram channels.

The type of videos you intend to share should be obvious to anybody looking at your profile.

Be careful, though, particularly if you are a typical young TikToker. Some creeps misuse TikTok. Don’t give away too much personal information on your profile, or upload image/videos that dodgy people may abuse. For this reason, you should ensure that nothing in the background of your images/videos give too much information about where you live.

5. Josh Richards: $5 Million

Josh Richards is the only male that makes the list of highest-earning TikTok accounts. Josh posts lip-syncing and dancing shorts for his 25.6 million followers, but he’s also a serial entrepreneur. By the age of 18, he’d created an energy drink company called Ani Energy, co-founded Talent X, a talent management agency, and served as an officer at Triller, a TikTok competitor. He also founded a venture capital firm called Animal Capital and co-hosts the Barstool Sports podcast with Dave Portnoy, founder of the Barstool Sports website.

TikTok Earnings: Conclusion

The money TikTokers, while huge, is not stable.

Their earnings depend on a lot of factors outside their control.

A single live stream gone wrong could cost them their entire career and work.

Still, TikTok is one of the friendliest platforms for new creators.

So don’t get discouraged if you don’t succeed at first!

As long as you keep gaining more followers, you should do fine.

If you want to learn more about other news related to TikTok, social media, and content creators,

2. Dixie D’Amelio: $10 Million

Dixie’s career has followed a trajectory similar to younger sister Charli’s, and the two collaborate often. Although Charli’s earnings dwarf Dixie’s, as do her followers — 141.4 million compared to Dixie’s 57.3 million — Dixie is making her own way as a pop singer. She released her first single in 2020 and was signed by HitCo Entertainment prior to the release of her second single, which featured rapper Wiz Khalifa.

How much does tiktok pay?

If you’re thinking about starting a TikTok account, you’re probably wondering, “How much does TikTok pay?” The simple answer is not too much. Depending on your following and the number of views your videos have, you could be earning as much as four or five cents per thousand views. But how does that work? Well, you can choose to monetize your videos with sponsored posts or sell your account.

In order to receive a TikTok payout, you must have at least 10K followers. Usually, you can earn as much as $20 by using TikTok ads or affiliate marketing deals. However, you need to have at least a million views before you can apply for this. Once you have enough views, you can start generating ad revenue and earning money from the platform. You can also use the Creator’s Fund to buy likes for your videos.

If you have a video with more than three million views, you can earn up to $50. However, this figure is not very high, and you could end up earning as low as $180 or $300 if you’re from a Tier 3 country.

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Josh Richards

Josh Richards is the only male that makes the list of highest-earning TikTok accounts. He posts lipsyncing, dancing shorts for his 24.5 million followers. At just 18 years old, he created an energy drink company called Ani Energy. He also co-founded Talent X, a talent management agency and is an officer at Triller, a TikTok competitor. He earns $1.5M in sponsorships. He has over 1,000,000 followers on TikT…

Charli D’Amelio

Charli D’Amelio is the second highest-earning TikToker. She earned $4 million and has 108.6 million followers. The 16-year-old was recently in the Sabra Hummus Superbowl ad. Charli has a Dunkin’ drink, the Charli Cold Foam, named after her in a campaign for the brand’s ad. She was a competitive dancer who found success on the platform with her dance clips on top of her social media accounts.


GO Banking Rates fact-checks every single statistic, quote and fact using trusted primary resources to make sure the information we provide is correct. Applying these steps helps you grow your TikTok followers and shows companies and potential sponsors that your audience is loyal, engaged and the next lucrative customer base. Run contests, ask your viewers to tag friends in the comments and be sure to reply back to any comm-enters. Once you start getting attention from brands, know your value as a TikToker and price your services accordingly. You may be able to develop your side hustle to a full-time business to become a side-hobby….

Loren Gray

Loren Gray has 51.3 million followers and often gets over two million likes per video. She earns $2.6 per year from sponsorships from Revlon, Burger King and Skechers. Gray was the most-followed account on the short-video-sharing platform until recently. Gray is a singer who signed with Virgin Records in 2018….

Create Distinct Video Clips

Make sure the videos you’re creating are consistent in style so your following can recognize you. Make your videos interesting to your fan base. Ask your friends or fellow TikTokers to critique your content. Their constructive criticism can give you a different point of view from what you see, or even point out things you need to fix that you may have missed in the videos. To create videos that stand out from the crowd, make sure your videos are consistent and look go…

Addison Rae

Addison Rae Easterling is one of the earliest TikTokers. She earns $5 million per year posting short dance clips. She has 76.7 million followers and has received almost five billion likes. Addison created her own cosmetic company, called Item Beauty, and has made over 5 billion followers.

Dixie D’Amelio

Dixie D’Amelio earns $2.9 million a year on TikTok. Charli’s sister Charli has 49.1 million followers. Dixie has less than half the number of followers her sister does. She earns more than $1 million per year in addition to her singing success….


TikTok users buy coins in amounts ranging from 100 coins to 10,000 coins. When a user like a performance, they use their coins to buy either a special emoji or another virtual currency (a Diamond) You tip an emoji that relates to how much you like the performance (leaving Diamonds for the absolute best acts) Performers can redeem gift points at any time, up to a maximum $1,000 in any day. At the time of writing this, users could buy 100 virtual coins for $US0.99. Once you have accumulated enough of these to make it worthwhile, you can trade the coins for real cash….

Brand Partnerships and Influencer Marketing Activations

Top TikTokers can earn $50k–150k for a successful brand partnership. For TikTok influencer marketing to be successful, it’s essential that the brand and the influencer talk with the same voice. FTC guidelines about influencers marketing apply just as much to TikTok accounts as they do on any other social platform. If you’ve accepted money to make a promotional post, make sure you disclose that fact. Your fans watch your videos because they like what you do or say. They don’t come to hear a brand’s message. If the product sticks out or jars, then your viewers will be disappointed and question your authenticity….

Selling Merchandise

Savvy marketers can turn TikTok imagery into a brand and sell merchandise. If you’ve established a big enough support base on TikTok, you could set up a Shopify eCommerce store. By doing this you are creating a feeling of exclusivity for your fans to buy. You can create TikTok videos to sell any types of merchandise, not just a shopify store. For example, if you’re into selling craft products on Etsy, make videos showing your products and upload them to your TikTok channel. A variation on selling your own merchandise is to participate in affiliate marketing. Here, you recommend certain products to your fans and include a link taking them directly to an online store to buy the product….

TikTok Creator Program

TikTok is an invitation-only program for creators to join the company. You have to be invited if you have more than 100,000 followers. TikTok will work with brands to find out if they really want to work with you. You can make brand deals outside of the program, but this is also a great way to reach out to creators. In this program, you get a “media kit” that shows the demographic that views your TikToks the most and how much engagement you get on your posts are viewed by the most people who have mo…

Attending Sponsored Events

A lot of brands view TikTokers as the new bloggers. Brands usually approach popular creators at events such as Beautycon or Comicon. Some TikTappers even create their own meet and greets for their followers. Charli D’Amelio had a meet and greet where she charged her followers $100 in order to meet her. She donated all of the proceeds to charity, but this was still a great way for her to build up her personal brand and get more followers. After the show, Charli made TikToks with three models dancing to Avril Lavinge’s ‘What The Hell” which ended up going viral….

Selling Merch

The TikTokers also sell merchandise based on their videos. Popular creator Addison ‘Rae’ Easterling has sold merchandise ranging from $10-$50. Her estimated earnings from her merchandise store are believed to be around $25,000 a month. Owning a company is arguably the best way to make money on any app. It is also important to do what is called “cross-promoting” A lot of TikToker’s videos will also post their videos on Instagram or Youtube channel to get more followers and attention from their social media accounts. Many of the products that are sold as merchandise on these creator’s websites consist of items that teenagers love….

Live Broadcasts

When TikTok creators go live, their followers can gift them what are called “coins” These coins are sort of like virtual currency and can be purchased by TikTok users. There is a limit on how much money TikTokers can make from live broadcasts. In order to go live on TikTok, a creator must have at least 1,000 followers to broadcast live. Some creators will even go so far as to message their fans and ask them to donate to them. In exchange, the creator will give them a “shoutout’s” on their live broadcasts. For example, the max amount of money earned by a TikToker on live is $2,000 to $4,000….

Brand Deals and Influencer Marketing

Top TikTokers’ estimated earnings are about $50,000-$100,000 per post for a successful brand partnership. It is important that the type of content that the TikToker makes relates to the brand in some way. Charli D’Amelio and her older sister, Dixie, have a brand deal with cosmetics company Morphe. Sometimes brands try to change the voice of the creator, and it becomes clear to the creator’s followers that it is a paid advertisement. This is why it is important for creators to have an authentic voice on TikTok and naturally advertise the brand. In fact, the creator can lose a lot of followers if they don’t advertise naturally….

Ability to Cash in on a Key Demographic

Generation Z is unique in the sense that they grew up in a time where smartphones and social media began dominating every form of communication. The number of followers you have on TikTok directly affects your potential earnings. Users can purchase coins and gift them as a way to say thank you and express support for the creator. TikTok is different than a lot of applications due to its ability for users to gift creators who make content. Creators can make a substantial income off of gifted coins alone. When a creator has enough coins, they can redeem those coins and exchange them for real cash, up to $1,000 a day. The audience has the ability to gift them coins if they like their content….

The Potential of Going Viral

TikTok is a platform ripe for viral content. The Yee-Yee-Haw Challenge, Haribo Challenge, and the Fake Travel Challenge are examples of the virility. The most likely creators on TikTok are casual users with the intent of going viral. The more likely a creator is to make content that will go viral, the more likely brands will want to work with them, thus increasing their potential earnings and social media earnings. The challenge-based content can be found to attract thousands (and sometimes millions) of likes and comments from thousands of people across the world. While many of them are comedic in nature, they still present a great opportunity for brands….