How Many Followers Do You Need on TikTok to Get Paid?

Find out how to become profitable on TikTok

TikTok has grown quickly in recent times. It has roughly 17 million month-to-month energetic customers within the UK, rising from round six million in 2020. In the meantime, the TikTok app is heading in the right direction to achieve 1.5 billion international customers in 2022.

So, how can customers become profitable from TikTok and its quick rising viewers?

There are three foremost methods to become profitable from TikTok:

  • incomes cash instantly from TikTok by way of its Creator Fund

  • partnering with manufacturers to submit sponsored content material

  • promoting your individual merchandise by way of the platform

To get ready the place you can begin getting cash, you’ll have to comply with these key steps:

  • construct your following – you can begin attracting the eye of manufacturers with round 50,000 followers

  • establish a distinct segment – if in case you have a smaller variety of followers, growing a distinct segment reminiscent of historical past or fishing may help you to get observed

  • submit often – be sure to’re constant and don’t lose momentum by taking lengthy breaks between posts

  • leap on traits – TikTok is understood for its viral dances and music movies – are you able to incorporate the newest pattern into your content material?

  • have interaction along with your followers – the extra interplay you might have along with your followers, the higher your sponsored posts will carry out

LIVE Gifting

Whereas possibly not as profitable as a model collaboration, internet hosting a livestream can usher in cash too, however the path towards getting precise cash on this means is a protracted and winding one. If you host a TikTok LIVE stream, customers purchase digital cash, which can be utilized to purchase digital items. Items are transformed into diamonds, that are distributed as funds to creators, minus TikTok’s 50 % reduce.

The exact worth of a diamond is just not one thing TikTok has formally made public. Fortunately although, customers have figured it out for themselves. There are some very useful breakdowns here and here, however what it is advisable to know is that one diamond equals about 5 cents. So for each 100 diamonds, creators earn roughly $5, which turns into $2.50 after TikTok takes its reduce.

 Send gifts using virtual coins that are purchased

Ship items utilizing digital cash which are bought inside the app. Credit score: tiktok

Just like the Creator Fund and Creator Market, there are some restrictions on who can take part in LIVE Gifting. To host a dwell stream you will need to have greater than 1,000 followers and be 16 or older. To then obtain items along with your livestream, you have to be at the least 18 years outdated.

If you go dwell, customers can ship you items in actual time. And on the finish of your stream, a abstract will present you the coin worth of the items you obtained. To see what number of diamonds you have earned and withdraw funds, faucet ‘Steadiness’ underneath ‘Settings and Privateness’ after which faucet ‘LIVE Items.’

Faucet ‘Steadiness’ to entry items and diamonds you have earned. Credit score: mashable / tiktok Faucet ‘LIVE Items’ to alternate diamonds into {dollars}. Credit score: TikTok


TikTok analytics – how is your content material performing?

If you wish to begin earning money on TikTok, it’s essential to trace the efficiency of your content material.

Analysing information may help you to see what’s working and whether or not your viewers is participating along with your posts. This info may very well be beneficial if you wish to present manufacturers why they need to companion with you.

To view your analytics on TikTok, go to your profile, faucet the three dots within the high right-hand nook, choose ‘Creator Instruments’ after which choose ‘Analytics’.

Your analytics will probably be cut up into three sections:

  • Overview – right here you’ll be able to examine follower development, profile views, video views, and engagements over completely different time intervals

  • Content material – this lets you analyse the efficiency of every video you submit, however information is just out there for the final seven days

  • Followers – from this tab you’ll be able to see the place you’re viewers is from and at what instances they’re most engaged

Technique No. 3: Get Paid by TikTok Itself

TikTok’s dad or mum firm ByteDance launched a $200 million creator fund in summer season 2020, however the payouts from this fund are modest. Trade consensus is that TikTok can pay you two to 4 cents per 1,000 video views. 

It’s by no means an excellent search for your app when a well-liked creator posts a video saying you suck, as Hank Inexperienced did in January 2022 with a YouTube submit entitled “So… TikTok Sucks.” Since TikTok is rising like wildfire, extra customers imply extra movies, and extra movies imply extra competitors for a similar pool of cash. Contemplate pairing this technique with one of many different beforehand talked about approaches to range your money-making efforts.

Moreover, if in case you have a knack for making movies that go viral, it’s possible you’ll wish to take that very same ability set and apply it on a platform that has heftier rewards for such a ability set, reminiscent of YouTube or Instagram.

It doesn’t matter what technique you resolve to pursue, discovering success on TikTok long-term will probably be contingent on you posting content material you truly need to create week in and week out.

“Don’t attempt to be like another person already on the platform,” says Farzin. “That’s rule primary. Discuss concerning the topics that you simply actually are obsessed with, be genuine, and be your self.”

How A lot Do TikTokers Make?

How a lot you make on TikTok hinges closely on how you might be leveraging the app and incorporating the methods talked about above. A standard denominator amongst these methods is to construct an excited, engaged viewers; whenever you do that, model companions usually tend to make the primary transfer and method you.

“I’ve developed some actually good model partnerships with Amazon, Kodak, Panasonic, and the Container Retailer,” says Farzin. “The vast majority of these manufacturers reached out to me, which is thrilling, ?”

After we see TikTokers placing up big income numbers, model offers and paid partnerships are often a considerable contributor.

What number of followers do I have to receives a commission by TikTok? 

It’s estimated that it’s attainable to earn 2 to three cents per 1,000 views. So, to win 30 euros, we are going to want our video to have a couple of million views. Going viral is among the methods you’ll be able to attain that quantity. You possibly can obtain this by doing an unique hashtag problem.

In September the platform launched The TikTok Creators Fund, for which they allotted a fund of 60 million euros for hundreds of creators throughout Europe. The goal of this undertaking is to reward TikTokers for his or her expertise and creativity with cash. The necessities to affix are: be over 18 years outdated, have greater than 10.000 followers,  have greater than 10.000 views within the final 30 days and publish unique content material in accordance with the TikTok group requirements.


Receiving ideas for creating content material you already love making? It’s true. And with Ideas, TikTok gives creators one more approach to just do that.

How do you receives a commission on TikTok? 10 methods to comply with

Earning profits on TikTok is attainable, however it takes technique. You possibly can’t simply create content material and count on a magical direct deposit. To become profitable on TikTok, you need to work at rising your viewers and incomes sponsorships. 

Undecided the place to begin? Listed below are our high methods for getting cash on TikTok: 

Discover a area of interest in your movies

Earning profits on TikTok begins with selecting a distinct segment. Your TikTok area of interest is actually the nook of TikTok the place you slot in finest. It defines the theme of your content material and who you might be creating content material for. 

Selecting a distinct segment will make it easier to get extra followers. When viewers see a video they like, they may go to your profile. If it’s stuffed with content material related to their pursuits (AKA parts of your area of interest), then they’ll in all probability click on the comply with button to ensure they’ll see your content material once more. 

Selecting a distinct segment narrows your goal market. Because of this, you’ll face much less competitors. In case your viewers is stuffed with area of interest customers, you’ll possible have increased engagement charges in your content material. It’s going to additionally make it easier to perceive what resonates along with your viewers; if one thing doesn’t fall into your area of interest and performs poorly, to pivot in future movies. 

Greater engagement charges make it easier to get extra money from model offers.  

Lean on TikTok’s Creator Market

The TikTok Creator Market is a collaboration platform that connects manufacturers and creators on TikTok. Upon getting 100,000 followers, you’ll be able to apply to the TikTok Creator Market and get the chance to attach with manufacturers and sponsorship alternatives. You’ll additionally get official assist from TikTok on model campaigns, entry to collaboration instruments, and pointers for the way to create advertiser-friendly content material. 

If you be part of the TikTok Creator Market, you create a profile the place manufacturers can see your analytics. At any time when a model is concerned with working with you, you’ll get a notification with marketing campaign particulars and a contract to signal. After that, you’ll submit your video to ensure it meets the rules. 

Land model partnerships 

Model partnerships are a good way to become profitable on TikTok, and you may get them even if you happen to aren’t a part of the TikTok Creator Market. 

Step one to getting model partnerships on TikTok is constructing your following. Listed below are some methods to do this: 

  • Outline your area of interest
  • Work together with different TikTokers in your area of interest
  • Have interaction along with your followers
  • Put up on a constant schedule– at the least twice per day across the similar instances
  • Use trending music and hashtags
  • Verify your analytics usually

Attempt to embody some brand-favorite content material sorts in your posts. These embody product critiques, hacks, how-tos, and many others. You’ll additionally wish to construct a presence on different platforms (particularly Instagram). Having an viewers throughout a number of platforms makes you extra aggressive.

Make certain manufacturers can contact you simply by clicking in your TikTok profile. You’ll wish to hyperlink your different social media handles and embody your small business e-mail tackle. Moreover, you’ll be able to embody a message to manufacturers in your bio saying you might be open to sponsorships. This message will take up area in your bio that may very well be used for key phrases, although, so that you would possibly wish to check each choices for a month every and evaluate the analytics and alternatives you get throughout these two time intervals. 

When you’ve acquired all this setup, you can begin emailing manufacturers in your area of interest. Say you’re concerned with a model partnership and share an instance of what you can do for them within the e-mail.

If you begin posting model offers on TIkTok, be sure to use the branded content material toggle. This exhibits your viewers the submit is sponsored. It’s a approach to construct belief along with your viewers, as they know you aren’t making an attempt to cover your sponsorship. 

Strive micro-influencing

You don’t must have oodles of followers to become profitable on TikTok. On TikTok, creators with 50,000-150,000 followers are thought of micro-influencers. The time period micro-influencers describes customers with a smaller following who usually focus on a selected area of interest. TikTok influencers with lower than 50,000 followers are thought of nano-influencers. 

Many manufacturers truly want micro-influencers to greater creators, because the charges are extra budget-friendly and micro-influencer engagement charges are typically increased. 

To be a profitable micro or nano influencer, give attention to creating area of interest content material and elevating your engagement charge. Contact manufacturers that align carefully along with your area of interest. Make certain to promote your self within the e-mail. Present manufacturers why they need to select to work with you. 

Keep in contact with followers 

Partaking along with your group is important to rising your viewers on TikTok. If you see one other submit in your area of interest, touch upon it. Duet your followers to point out that you simply care about them. Reply to feedback to point out that you simply respect the engagement, and ensure your feedback have a private contact. Create lasting relationships along with your most loyal followers. All of those steps are essential to creating the engaged, rising viewers it is advisable to become profitable on TikTok. 

Don’t simply submit advert content material 

This isn’t a podcast or a protracted YouTube video. TikTok movies are quick. You don’t actually have sufficient time to say a product with out it being the primary focus of the submit. When you begin getting model offers usually, select your excellent ratio of branded content material to common content material and keep it up. This would possibly take a bit trial and error. If you happen to submit numerous model offers in a given time interval and your analytics take a dip, it is perhaps time to sprinkle in additional common content material.

Promote your individual providers and items in a enjoyable means

TikTok is a endless provide of concepts for selling your items and providers in an entertaining means. See a brand new pattern? Work your merchandise into that pattern. Share how-to movies, type guides, and storytimes that relate to what you might be promoting.

Go native

Your branded content material doesn’t must appear to be an advert. So long as you fulfill the model’s expectations and disclose that the video is sponsored, you’ll be able to embody the merchandise in your video nonetheless you need. Right here’s an important instance of a non-sponsored TikTok that took the world by storm.

Ocean Spray’s non-sponsored characteristic within the video led to numerous constructive press and phrase of mouth, launching meme after meme. In any case, model consciousness is an always-valuable advertising and marketing metric to comply with.

Apply to TikTok’s Creator Fund

The TikTok Creator Fund is TikTok’s means of compensating creators for posting good content material. To be eligible for the TikTok Creator Fund, you need to be a authorized resident of america, 18 years or older, have over 10,000 genuine followers, at the least 100,000 genuine video views within the 30 days previous to making use of, and submit unique content material that meets TikTok’s group tips.  

Compensation varies from creator to creator, relying in your video views, engagement, and whether or not or not your movies meet the group tips.

Make a press equipment

Creating an influencer press equipment will make it easier to get model offers. Consider a press equipment as your TikTok resume, portfolio, and gross sales pitch mixed. It exhibits manufacturers why they need to work with you and the way they’ll contact you. 

When creating your press equipment, embody the next:

  • An introduction to who you might be and what your model is all about
  • Hyperlinks to your social media platforms 
  • Your newest analytics 
  • Engagement charges in your 10 most up-to-date posts
  • A listing of previous model partnership experiences, with hyperlinks 
  • Sponsorship codecs you supply, alongside along with your charges
  • Case research in your hottest content material
  • Gross sales data from campaigns, merch, and affiliate applications

Abstract: Find out how to Monetize TikTok in 2021

Studying the way to receives a commission on TikTok isn’t refined or difficult.

The primary factor to bear in mind is that you simply want superb content material that individuals love, and it is advisable to work arduous at repeatedly rising your following.

If you happen to method it with the fitting mindset, and also you’re keen to study as you go and pay shut consideration to what’s working and what isn’t, you’ll be getting cash earlier than it.

To recap, listed here are 7 methods to begin getting cash on TikTok:

  1. Turn out to be a TikTok Influencer
  2. Develop and Promote TikTok Accounts
  3. Publish Sponsored Posts
  4. Promote Your Personal Merchandise
  5. Acquire Donations
  6. Turn out to be a TikTok Marketing consultant
  7. Begin A TikTok Expertise Administration Company

What steps have you ever taken to monetize your TikTok account? Tell us within the feedback part under. 

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How a lot do TikTokers make in 2022?

As seen above, there are numerous methods to become profitable on TikTok and the way you resolve to monetize your content material will decide your earnings.

Model partnerships on TikTok could make you upwards of $80,000. That’s proper — if you happen to’re a sufficiently big creator (with a big and engaged viewers and a observe document of success on the platform), you should buy an costly automotive along with your earnings from one video.

As for the TikTok Creator Fund, you’ll be able to earn between 2 and 4 cents for each 1,000 views. This implies you would possibly count on $20 to $40 after reaching 1,000,000 views.

Learn more about the TikTok Creator Fund here.

Promote your merchandise

If you happen to already promote your individual merchandise on websites like Etsy or eBay, it’s a no brainer to point out them off on TikTok. Brief movies will be nice publicity to show all the small print or display any options that make your merchandise distinctive. No matter service you present, you’ll be able to leverage TikTok to drive site visitors to your different channels. Simply be sure to embody a link in your bio so viewers can simply discover your store.

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