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Gross sales Technique
2021 YTD and Q1 2022 gross sales
In 2021, Toyota managed to promote 59,010 models of the Prius in america, a determine that was up by 34% over the pandemic-marred 2020, when the model solely offered 43,525 models. Toyota achieved new milestones within the first quarter of 2022 when 25.8% of complete Toyota gross sales within the U.S. have been electrified fashions. Nevertheless, Prius gross sales appear to have considerably impacted over Q1 2021. Toyota offered 10,278 models of the Prius within the first three months of 2021 in comparison with 14,050 models offered in the identical interval final month, accounting for a 26.8% decline.
In its glory years, circa 2012, 200,000 models of the Prius have been offered in america. Japanese web site BestCarWeb acknowledged that between April 2021 and March 2022, 44,935 models of the Prius have been offered in Japan, a drop of 24% in comparison with the earlier fiscal 12 months. Even at house, the Prius has discovered the going troublesome, the place as soon as it was the best-selling automobile for consecutive years.
A brand new technology mannequin might reignite the hearth and probably revive Prius gross sales. The emergence of inexpensive and long-range electrical automobiles is a rising risk to the model that was as soon as an innovator within the automobile trade.
On December 14, 2021, Toyota held a press convention in Japan, the place President Akio Toyoda revealed 16 new Toyota and Lexus pure electrical ideas it plans to launch within the subsequent few years. Whereas the 2023 Toyota Prius was not revealed, we now have some thought of what the face may seem like.
Taking design cues from the Toyota Cross EV and small SUEV ideas, we expect the entrance fascia may function a sweeping bonnet line that meets the entrance grille space. A cut up headlamp setup with C-shaped LED DRLs on the highest of the bonnet, and LED headlights on the underside extending into the shiny black slab stretching the width of the automobile could possibly be a part of the Prius’s redesign.
How a lot does the 2023 Toyota Prius value?
We don’t have official specs but for the 2023 Toyota Prius, however KBB offers an estimated beginning worth of $26,000. That’s solely about $1,000 greater than the present 2022 Prius, however it could be correct.
Going off of that estimate, we will guess for the remainder of the fashions within the new Prius lineup:
- 2023 Prius L Eco: $26,000
- 2023 Prius LE: $27,200
- 2023 Prius XLE: $30,200
- 2023 Prius Nightshade Version FWD: $30,400
- 2023 Prius Restricted: $34,200
Even with a small enhance, the 2023 Prius ought to stay one of the cheapest all-wheel drive cars that run on a hybrid powertrain.
Extra environment friendly hybrid powertrain
Toyota will use the present 1.8-liter petrol engine within the hybrid system of the 2023 Prius. Although the displacement is unchanged, the gasoline engine will likely be discernably extra environment friendly, it’s reported. For reference, the present Prius’s most gasoline financial system is 32.1 km/l as per Japan’s WLTC take a look at technique. Greatest Automobile provides that the Prius additionally carries the present Lithium-ion battery pack into the following technology.
2023 Toyota Prius inside options and design
Efficiency apart, potential homeowners are doubtless most concerned with modifications to the 2023 Toyota Prius inside. Whereas this snug and versatile hatchback provides the most real-world cargo space for its dimension, the cabin shouldn’t be very thrilling. KBB says that “the management format within the middle of the dashboard—to not point out the tiny gear-lever sprouting from the sprint—has been a quirk of this fuel-sipping automobile because it first arrived roughly 20 years in the past.”
“Quirk” is a sort time period. The Prius’ inside hasn’t seen a serious overhaul in a very long time, and it’s lengthy overdue.
Outdoors, the 2023 Toyota Prius will doubtless provide the identical or related colours. Nevertheless, it could add new colours to the Toyota Nightshade Particular Version package deal, like the new 2023 Camry.
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